Two practices, one operating system.
Apexx connects business strategy and growth marketing under a single playbook. Most agencies do one. Most consultants do the other. Founders need both — sequenced, not stacked. Here’s exactly what we ship.
Business Strategy
90-day operating roadmaps grounded in your numbers — not industry templates. We surface the three things that actually move revenue, then build the cadence that holds you to them.
Operating Audit
A clear-eyed look at where the business is actually leaking. We ask the questions your team won’t, and put numbers on the answers.
- Revenue, margin, and unit economics review
- Time allocation audit (founder + team)
- Vendor, tool, and software cost rationalization
- Hiring stack and org chart pressure test
Growth Diagnostic
What’s working, what isn’t, and what’s next. Full-funnel review across acquisition, conversion, and retention.
- Acquisition channel performance breakdown
- Conversion friction map (every step)
- Lifecycle and retention gap analysis
- Top 3 leaks ranked by ROI, not effort
90-Day Roadmap
A sequenced plan with clear milestones, owners, and deliverables. Approved before anything ships.
- Prioritized initiative list with sequencing logic
- Owner assignment and weekly cadence
- Specific deliverables, not vague workstreams
- Quarterly check-ins to re-cut as needed
Quarterly Reviews
Re-cut priorities as the business shifts. Most strategy fails not because it was wrong — but because no one revisited it.
- Numbers review against original targets
- What worked, what didn’t, what’s next
- Re-prioritized initiative list
- Board-ready summary document
Marketing & Growth
Funnel architecture, offer engineering, and lifecycle marketing — built end-to-end. We design the offer ladder, ship the pages, instrument the data, and run the optimization sprints.
Funnel Architecture
VSL, Apply, Book — built and instrumented end-to-end. Designed to qualify and convert, not just collect leads.
- VSL scripting and production guidance
- Apply page with qualifying intake form
- Booking page wired to your calendar
- Tracking, attribution, and conversion events
Offer Engineering
Tripwire to high-ticket, mapped end-to-end. Pricing logic, sequencing, and the four traps that kill conversion.
- Offer ladder design (free → high-ticket)
- Pricing logic for each rung
- Stack and bonus engineering
- Upsell and downsell sequencing
Email & Lifecycle
Nurture, win-back, and reactivation flows. The compounding revenue layer most founders skip.
- Welcome series and indoctrination
- Cart abandonment and post-purchase flows
- Win-back and reactivation sequences
- Weekly broadcast cadence and strategy
Analytics & Attribution
GA4, Clarity, RB2B, Windsor.ai — wired correctly so you actually trust the numbers.
- GA4 event model + conversion setup
- Microsoft Clarity heatmap install
- RB2B / Common Room intent layer
- Windsor.ai for cross-channel attribution
When you need an operator, not an advisor.
For founders who need someone with skin in the game — running growth or operations day-to-day, owning the KPI, sitting in the all-hands. Fractional CMO and COO engagements available starting at $7,500/month.
No 60-page proposals. No mystery scoping.
You’ll know what we’re doing, why, and what it costs before you sign anything.
Apply
Short form covering business, numbers, 90-day goals. Reviewed within one business day.
Strategy Call
45-minute working session. Map gaps, align priorities, identify the right engagement tier.
Roadmap
Sequenced 90-day plan with milestones, owners, deliverables. You approve. We execute.
Build & Run
We ship, instrument, and stay on as operating partner. Quarterly reviews keep us honest.
Let’s map your next 90 days.
One 45-minute call. You leave with a sequenced 90-day roadmap whether you hire us or not.