How much pricing power do you actually have?

Most operators raise prices on a hunch, then walk it back the moment one client pushes. The problem is rarely the number — it is that nothing underneath the number justifies it yet.

The Pricing Power Audit Worksheet is a structured, 10-page self-assessment that scores where your pricing leverage genuinely sits before you change a rate card.

What is inside

A scored audit across the four levers that actually move pricing power: differentiation, demand, switching cost, and proof
Section subtotals, so your lowest-scoring lever becomes the obvious constraint to fix first
Verdict bands that tell you whether to raise now, raise selectively, or fix the foundation first
A worked example showing how the same business scores before and after one structural change
Scripts for taking an increase to existing clients without opening a renegotiation

Who this is for: founders and operators with real delivery capacity who suspect they are underpriced but have not been able to prove it to themselves.

Get the worksheet

Prefer to skip the form? Download the worksheet directly (PDF).

Not financial or legal advice. This worksheet is a general business self-assessment tool. Pricing decisions depend on your contracts, market and cost structure. Review any material pricing change against your existing client agreements, and consult a qualified professional about your own circumstances.