Description
Tripwire to high-ticket, mapped end-to-end. Pricing logic, sequencing, and the traps that kill conversion — the same offer engineering structure we use in client work, in a worksheet you fill in yourself.
The eight steps
- Who it’s for
- The outcome
- The mechanism
- Deliverables
- Scope and boundaries
- Pricing
- Position in your ladder (free → entry → core → premium)
- The page
Work on one offer at a time. Fill every box, even the ones that feel obvious — the gaps are usually where the offer underperforms. Finish with the scorecard on the last page before you change price or copy.
Delivered as a 4-page PDF. Instant download after purchase.